Improve Your Backlinks
The more incoming
links you have (from other websites), the better
chance your search engine rankings will improve. It's not just the volume of
incoming
links, but the quality and relevance of the websites in which they
come from AND MOST IMPORTANTLY, what words are used within the link (i.e.
"anchor text") which determines how well you should be ranked for a target
search term.
The blue underlined words in the paragraph above
(search engine positioning) is an example of anchor text within a link
pointing to our home page. If a competitor of yours is both optimized AND has a
stronger number of back
links from quality, relevant website with proper anchor text, they
are going to outrank you. Link popularity has become THE dominant factor in who
ranks the highest within Google. Other major search engines such as Yahoo and
MSN also give a strong emphasis to back
links for their ranking criteria.
Pagerank and Backlinks - The Relation
Backlinks
are the foundation of PageRank. The more backlinks
you get to your page, the higher PR your page will become. One of the key
methods to improving your PR is improving both the quantity and quality
of your backlinks. How do you improve the quantity of your backlinks?
How do you determine what is a quality backlink?
How do you improve the quantity of your backlinks?
How do you determine what is a quality backlink?
Google determines the quality and importance of a web
page through an algorithm named PageRank. The higher your site's PageRank is,
the more backlinks
your site has from quality pages. Furthermore, the more backlinks
you have increases your Search Engine Rankings. This means that your site will
get more exposure which in turn translates to more site traffic.
A high page rank is an objective that most web masters
aim to achieve for their web pages. Webmasters must not neglect their backlinks.
The Role of Backlinks
in Determining Page Rank
Google uses a standard page rank algorithm to rate the
quality and importance of the web pages it has in its index. This page rank
algorithm is composed of the factors that Google deems contributory to a web
page's quality. One of these factors is the quantity and quality of backlinks.
Backlinks, or one-way links, are those
links
found in other web sites and web pages that bring the searcher to your site when
clicked. Google page rank algorithm designers think that the more links there
are that point back towards your site, the more useful to searchers your site
must be. You may not agree, but you have absolutely no say in this
matter.
To increase your site's page rank rating, you need to
actively build backlinks.
The natural way of doing this is by displaying wonderful content that other web
masters will simply find irresistible. When you have interesting content, other
webmasters will solicit them from you. You will gladly give your blessings, of
course, because your backlinks
go where your content does.
Most webmasters also do reciprocal linking. Reciprocal
linking is the web masters' version of "tit for tat" and "I'll scratch your back
if you scratch mine." In a nutshell, two web masters simply exchange links to
each other's web site. If you do this, you will gain a backlink
and the other web master will gain one as well.
There are also some web site builders who take
advantage of blogs and message boards to give their web pages a high-relevance
rating. They post their web site links in these blogs and message boards to
increase their page rank rating. To counter this deceitfulness, Google then
executed the "rel=nofollow" scheme, which allows the message-board
administrators to put in the "rel=nofollow" code to each hyperlink posted in the
message board. Thus, spamdexing or word spamming opportunities decreased.
There are other methods of increasing your backlinks
and some of them are quite unethical. However, remember that more important than
the quantity of your backlinks
is the quality of these backlinks.
In layman's terms, you should be selective of the sites you choose to display
your backlinks
on. Google gives greater weight to backlinks if these originate from web sites
related to your site's products and services.
Thus, if your web site is a car rental portal, a link
from another car rental web site or a car rental web directory will do more for
you than numerous backlinks
from men's clothing web site and other unrelated sites. Moreover, backlinks
that originate from pages with high page rank rating contribute more to your own
page rank than backlinks
from pages with low page rank rating.
How to Improve Your PageRank
Every webmaster dreams of getting a higher
PageRank in the next PageRank update. How can you ensure that your site will be
one of the lucky ones which get a jump? The answer: backlinks.
Obtaining a high amount of quality backlinks
is crucial in increasing your PageRank. So how do you get backlinks?
Is there even a way to do it for free?
Of course, if you want to boost your PageRank, you
need to have lots of backlinks attached to your website. These backlinks
should also have a high-relevance rating to make it count. Do not just allow
those websites that have low-relevance rating to link their sites to yours
because it will not help you any. Instead, try linking your site to those that
have a high-relevance rating. Listed below are some tips on how to improve
your PageRank.
Try submitting your website to directories.
There are paid directories and free directories that offer this kind of service
in the Internet. Choose those directories that have high-relevance and high
PageRank rating, not only on the homepage, but in the category where your site
will be listed.
Submit articles you have written that are
interesting and helpful to the Google article directory. It not only increases
your PageRank, but it also gives you ample exposure. Most importantly, the
Google article directory is a one-way link only. If what you have written caught
the attention of webmasters, they might utilize your article and post them in
their websites. Think of it as a free advertisement. Not only will you get that
exposure you want, but you will also have more inbound
links attached to your website.
Think also of the free advertisement you will
receive through forums. In similar lines, there is also the site content. You
can post useful contents in your site like tips and tricks and how to do things.
This is a good way to get backlinks
or inbound links for your site as well.
Backlink
Submitter will scan the top 3 search engines for any search term you enter into
it, and after a short period of time it will return hundreds of websites that
relate to the search term
you entered into the software.
Backlink
Submitter then filters through all the results and only displays the highest
ranked websites that either accept links from other websites or have a link
exchange option.
What this means for you is you can now add your site
to hundreds of similar websites as your own and this will greatly increase your
backlinks
and overall link popularity. Also your search engine ranking will increase and
the result will be your website will get more traffic and you will make more
sales.
There really is nothing else like Backlink
Submitter on the Internet yet today... So take advantage of this other wise your
competitors may.
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